Est. as a study of taste
HABITUDE is a visual style quiz that reads the instinct beneath your taste. Thirty visuals, twenty seconds each, no right answers — and at the end, one luxury archetype detailed for you.
The six archetypes
Drawn to structure, precision and contemporary form
You read a room the way an architect reads a site: proportion first, then line, then light. Contemporary design appeals to you because it is legible — a clean plane, an exact seam, a silhouette that resolves.
Craftsmanship, subtlety and understated individuality
You buy slowly and you buy well. Quality is a private matter — cashmere weight, hand-finishing, the exact grey of a winter coat — and recognition, when it comes, arrives from the very few people whose eye you respect.
Objects chosen for meaning, memory and story
Nothing in your world is only a thing. A ring worn to a particular dinner, a scarf bought in a city you loved, a watch handed across a table — each object carries a person and a moment inside it.
Fashion and luxury as personal expression
Dressing is how you say what you think. Colour, scale and cut are your instruments, and you reach for the new season because it gives you fresh vocabulary.
Craftsmanship, history, tradition and timeless design
You buy for the second generation. Provenance, archive and atelier are not marketing words to you but proof that an object was made to outlive its owner.
Fashion as provocation, pushing people past their limits
You dress to disturb the room's assumptions. Volume, deconstruction, an unexpected material — the pieces you choose are arguments about how a body should occupy space, and the reaction is part of the work.
The process
01
You are shown a pair and asked which you would live with. Twenty seconds; instinct only.
02
Each image belongs to one identity. Your pattern of choices — not any single answer — forms the reading.
03
Your dominant identity, your full distribution, and a personal note on how to express it.
